So, what do you do?
Everyone who works in public relations knows the moment I’m talking about. You’re at a dinner party, on a date, at a family reunion and someone asks you -- what do you do, exactly? You know what you do all day at work but for some reason, the second someone asks you freeze. You think of how to explain the hundreds of small tasks you take on each day that lead to big-picture results for clients. All you can come up with is, “I work in PR.” What comes next is likely one of the following responses: Oh, so you write ads and stuff? Do you cover up scandals? Spin doctor, eh? No, no, and no. So how can we condense public relations into an easy to swallow pill for our friends and family? Let’s start by breaking down what we do on a daily basis. For full disclosure, all of my experience in the field has been in an agency-setting, so this isn’t all-encompassing. Media Monitoring One of the first things I do when I start my morning is check to see if any of my clients have receiv